CELL PHONE: Link bracelets

Saturday, 28 July 2012

Link bracelets

The idea for a fashion jewelry accessory capable of expressing one’s personality, values, passions, politics, secrets and sensibilities originated with Paolo Gensini in the small town of Sesto Fiorentino, near Florence Italy. Intrigued by the customizable aspect of traditional charm bracelets, Gensini devised a modular or ‘composable’ bracelet comprised of a series of links. Connected by a spring-loaded mechanism, each segment could be filled (and replaced), one by one, with a different decorative design. Fashioned out of high quality stainless steel, the pieces were guaranteed never to tarnish or fade.

Gensini called his new creation ‘Nomination’, from the Latin term meaning “giving someone an appropriate name”.In a few years, the company grew and became a family affair with worldwide recognition and success. As Nomination’s Composable bracelets increased in popularity, so did their communicative powers. What started as a series of exquisitely-detailed links that conveyed everything from personalized initials and astrological signs to sports teams, special interests and life passages quickly grew to encompass more symbols.