CELL PHONE: Fashionable rain gear

Thursday 12 July 2012

Fashionable rain gear

The number one rule of tradeshow giveaways is, don’t be boring! Tradeshow giveaways are an important part of your total marketing effort. You have spent a lot of money to participate in the tradeshow, and the giveaways are an important component. Too often one hears, “Don’t forget the mints, Fred,” or “Grab a bag of hard candy that we have left over from last year and we’ll stick it in a bowl.” Ugh! Don’t get me wrong, mints and candies presented in innovative packaging, carrying a brand message, will endure long past the tradeshow and continue to provide marketing value