Fashionable rain gear
The number one rule of tradeshow giveaways is, don’t be boring! Tradeshow giveaways are an important part of your total marketing effort. You have spent a lot of money to participate in the tradeshow, and the giveaways are an important component. Too often one hears, “Don’t forget the mints, Fred,” or “Grab a bag of hard candy that we have left over from last year and we’ll stick it in a bowl.” Ugh! Don’t get me wrong, mints and candies presented in innovative packaging, carrying a brand message, will endure long past the tradeshow and continue to provide marketing value
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